Loloi, Habitat for Humanity align for rug collection for charity
Retail Editor 3 -- Home Textiles Today, April 2, 2013
Dallas - Loloi Rugs has partnered with Habitat for Humanity's Dallas area chapter to create a new collection of soft floor coverings.
A percentage of all proceeds from the new "Wonder Collection" will be donated to the charitable organization "to build homes, communities and hope."
"Whether it's through design or by a donation, Loloi Rugs is committed to improving our communities in any way we can," said Cyrus Loloi, principal of Loloi Rugs. "Habitat for Humanity shares our vision of a better world, and we are thrilled to be able to partner with them to bring affordable homes to deserving and hardworking members of our community."
The Wonder rugs are all hand-woven in India of 100% cotton, and are available in eight vivid color combinations -- Hibiscus, Denim, Raven, Pebble, Maize, Foliage, Sand and Emerald -- and four versatile sizes that range from scatter to area dimensions.
"We are thankful to partners like Loloi who support our efforts to revitalize and stabilize entire communities by giving hardworking low-income families a quality place to call home," said Bill Hall, ceo of Dallas Area Habitat for Humanity, which provides qualified families quality homes at 0% interest mortgages.
The families served by Dallas Area Habitat for Humanity typically spend unsustainable levels of income on housing and often live in dangerous conditions. In lieu of a down payment, homeowners are also required to contribute "sweat equity" by building on their own home and the homes of their neighbors.
"Knowing that our rugs are serving a deeper purpose than simply beautifying a home is gratifying," said Loloi. "We hope our consumers will enjoy the dual benefits that come from owning one of these handcrafted pieces, too."
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