Hollander Home emphasizes domesticity
Home & Textiles Today Staff -- Home Textiles Today, March 20, 2013
At the New York Market - "American Renewal" is the theme in Hollander Home Fashions' showroom here this week, as the company spotlights its North American production base and celebrates localization.
"The consumer knows it's not 100% [US-made]; they're not going to pay for 100%," said Jannice Cameron-Chapital, svp of marketing. "It's not about doing it 100%; it's about taking steps toward the American renewal movement and sustainability."
Hollander's packaging message will communicate messages such as "100% filled and finished in America," call out the number of families supported by the factory that produced a piece of merchandise, and note that 805 of the fibers used in Hollander products are renewables.
Hollander recently redesigned one of its shipping boxes to save enough energy to power 1,800 homes for a year. "We took 1,700 tracks off the road for one customer by redesigning that box," she said.
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