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OW/Sphinx unleashes color with new Kaleidoscope collection

At the Atlanta Rug Market - Aiming to "try something totally different," Oriental Weavers / Sphinx has created a new cross-woven collection that uses a 68-color palette of saturated hues.

Aptly dubbed Kaleidoscope, the assortment spans 25 patterns, most of them transitional modern looks and all of them eye-catching in rich pinks, blues, yellows, greens, oranges and every shade in between, noted director of marketing Aaron Gray.

These rugs are made in Egypt and are priced to retail for $299 for a 5-by-8.

Another new direction for the company is Casablanca - another new collection, only this one employs a different kind of fiber story that permits for sharper price points and added durability. These rugs are made in the U.S. of a polypropylene and nylon blend and are space-dyed to create a more vast library of patterns for varied tastes.

The fiber construction allows for the retail price to hit $249 for a 5-by-8, compared to an all-nylon rug that typically sells for $300 to $400.

To its rapidly growing indoor/outdoor program, OW / Sphinx has added Lagos. The collection is made domestically in a cut-loop construction and uses an eight-color creel, taking the price to $149 - a notch above the company's other five-color category products, which retail for $99 to $129). Lagos comes in 12 patterns.

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