One Kings Lane launches first national campaign
Scott Traylor -- Home Textiles Today, October 16, 2012
San Francisco - Home-focused flash sale site One Kings Lane has debuted its first national brand advertising under the theme "Design is Never Done."
In the ad, called "The Broken Lamp," a Golden Retriever knocks over a lamp perched on the bedside table. The homeowner first replaces the lamp, then puts some new artwork on the wall above the bed, then replaces the linens, switches the dec pillow on a chair in the room, adds an area rug to the room, then a throw. The ad diverges briefly into a few products for a child's room. The spot, created by Wieden+Kennedy New York, ends with the tag line "Design is Never Done."
"Our members are design enthusiasts with stories that are always being told and tastes that are continually evolving," said Greg Fant , chief marketing officer for One Kings Lane.
The full campaign will consist of 15- and 30-second spots as well as digital banners and interactive social media elements. Print ads will debut in 2013.
The ads can be viewed on One Kings Lane social media channels, including YouTube, Facebook and Twitter.
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