Invista, Maples Rugs expand bath offerings with new TruSoft Stainmaster offerings
Retail Editor 3 -- Home Textiles Today, September 9, 2012
At the New York Market - Invista Surfaces this market is expanding its rug portfolio with new TruSoft-branded fiber-made products, including an extended collection of bath rugs with Maples Industries.
TruSoft rugs are the first to carry the more than 25-year-old Stainmaster brand, which is owned by Invista Surfaces, a division of Invista Performance Surfaces & Materials. They are made from new soft nylon 6,6 fibers "that can be manufactured in many colors, styles and patterns to help them stay soft and looking great," Invista said.
Peter Hardy, business manager, rugs, Invista Surfaces., told HTT "We continually challenge ourselves to look for opportunities to improve upon our offerings to help create differentiated value for our customers. Our market research confirms that consumers want super soft, fast-drying bath rugs that will hold their color to keep looking great. And, if the initial reaction from our customers is an indication of success, we are very excited because they've been amazed by how great new TruSoft rugs feel."
Echoing the benefits of TruSoft, Scottsboro-Ala.-based Maples Rugs co-owner Wade Maples said his company's new collection launching at market "really looks great. It's got a two-pile height, it's very soft, and it has an eyelash-like construction and texture. And the rugs are made to dry quickly."
Another plus, he noted: "Bright."
Maples' first TruSoft-branded bath rug collection debuted last year, "and we had one fiber for the previous collection. Now we have two fibers," he said. "The first one was a duller luster. The new one offers a bright luster."
For market, all of Maples' new bath rug offerings employ TruSoft fibers - "both dull and bright," he noted. "We've discovered is that the fibers combine well with some older fibers to give new effects. We are tufting and twisting them together for new looks and styles."
Maples' assortment includes 21-by-34, 24-by40, contours and lids.
A 21-by-34 is set to retail for $24.99.
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