MindsInSync revs up
September 5, 2012,
The company has also bolstered its executive team and is broadening the product categories in which it does business.
"There is very much a focus on R&D and product development here," said Charles Gaenslen, who joined the company in May 2011 as chief strategy officer. He was most recently chief operating officer and executive vp, Welspun USA and prior to that was Bardwil Linens' cfo.
Industry vet Jeff Kambak came on board in August 2011 as vp of national sales for the U.S. market.
The original business may have been built around a single mat, but at market MindsInSync will show kitchen textiles, bath accessories, area rugs, decorative pillows, outdoor cushions, pet accessories, back-to-school items and infant and children's products.
Its inaugural brand remains an exclusive at a big box specialty retailer. But MindsInSync is pushing forward with its own brands: Habitude for home textiles, Aquatopia for children's goods and Buddy & Friends for pet accessories.
"Our R&D team has a mandate not to work on a product unless it is innovative," Gaenslen told HTT. The differentiator for pursuing a product design, he added, "is that it should justify a patent application."
Related Content By Author
Live From New York: Fashion Comes Across the Pond
Home & Textiles Today eDaily
Most Viewed Articles
See the September 2017 issue of Home & Textiles Today. In this issue, we look at the Attack of the Killer Third Tier: Monster off-pricers are climbing to the top of the food chain, plus New Products: 40 pages of new products debuting at the New York Home Fashions Market; Home Stores: TJX unveils first U.S. HomeSense store; Clicks to Bricks: Boll & Branch moves from digital to physical retailing; and much more...