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Surtex names John Erich sales manager

White Plains, N.Y. - Trade show organizer GLM has appointed John Erich to sales manager for Surtex, the annual trade fair for the surface design industry.

Previously, he served as tradeshow marketing manager for the Craft & Hobby Association. From 1998-2005, he held several sales and management positions for GLM-managed gift shows. Prior to that, he served as sales manager for Spinergy, a sporting goods manufacturer.
Erich reports to vp Penny Sikalis.

"I look forward to working with Penny and the Surtex team, building on the positive energy of the 2012 edition as we prepare for next year," said Erich. "My priorities include working with new and existing exhibitors to identify goals and maximize their tradeshow experience."