MSLO Taps Bukawyn to Head Global Licensing

NEW YORK - As it looks to expand its brand presence beyond North America, Martha Stewart Living Omnimedia Inc. has hired Ann Casey Bukawyn as executive vp, global licensing.
     Bukawyn joins MSLO from Perry Ellis International Inc., where she was president of licensing. Prior to that, she was at Liz Claiborne Inc., where she served most recently as president, bridge brands.
     "MSLO's merchandising business is thriving and we strongly believe the Martha Stewart brand and other brands in our portfolio have potential beyond the US and Canada," said Lisa Gersh, president and coo.
     Bukawyn will work with Gersh, Martha Stewart and Patsy Pollack, senior executive vice president of merchandising, to expand the company's international footprint.
     MSLO's international business encompasses television programming in 86 countries and magazines distributed in more than 20 countries, including Germany, Korea, Turkey and Dubai. The new Martha Stewart Home Office line with Avery at Staples is expected to launch in the United Kingdom this July.

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