Williams-Sonoma Pushes Personalized Marketing
June 14, 2012,
Personalized online offers generate four times the response that a general landing page does, and personalized email offerings draw 10 times better response, evp and chief marketing officer Pat Connelly said during last week's quarterly corporate call with analysts.
"We're really just getting started," he added.
Related Content By Author
The Countdown to the ICON Honors Continues featuring Christophe Pourny