Soft-Tex signs licensing deal with Vicki Payne
Retail Editor 3 -- Home Textiles Today, May 15, 2012
Waterford, N.Y. - Specialty sleep product manufacturer Soft-Tex has signed an agreement to manufacture basic bedding for designer and TV personality Vicki Payne, host of the nationally syndicated television program "For Your Home."
Soft-Tex will introduce a line of bed pillows and mattress pads which will speak to the designs and patterns in Vicki's other For Your Home collection - which includes in bedding from Royale Linens, towels from American Dawn, rugs, pillows and throws by Rizzy Home, fabrics by Westminster and bath accessories, window shades and draperies by Universal Home.
"My style speaks to quiet luxury, comfort and ease. I truly believe that living simply and with quality is the highest form of luxury. There is no place within the home where this is more important than in the bedroom," said Payne.
Although the line consists of basics, Soft-Tex intends that each collection will "give customers something special," said Jeff Chilton senior vp of sales and business development for Soft-Tex.
Celebrity Branding at NY Home Fashions Market