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Bloomingdale's Launches Customer Loyalty Program

Bloomingdale's launched a new "Loyallist" customer loyalty program in stores and online.
     Those who sign up for the program can accumulate points each time they shop, and for every 5,000 points they will receive a "Reward Card" worth $25. They earn one point for every dollar spent - and three points per dollar if they pay with their Bloomingdale's credit card. Bloomingdale's credit card holders will be automatically enrolled.
     Shoppers who spend $3,500 or more annually on their Bloomingdale's card will earn four points per dollar.

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