Jennifer Lopez & Marc Anthony collections at Kohl's launch with online contest
Retail Editor 4 -- Home Textiles Today, July 12, 2011
Menomonee Falls, Wis. - To celebrate the fall 2011 launch of the Jennifer Lopez and Marc Anthony collections, Kohl's is launching a "Best Friends Getaway" contest, offering 15 winners of an all-expense paid trip to New York City with their best friends. The collections, available at Kohl's beginning this September, include a home offering of bedding and towels in addition to apparel, handbags and jewelry.
The contest invites participants to submit a creative video showing why they love Lopez and/or Anthony. The prize package includes attendance at a NYC Fashion Week event in September, dinner at one of the couple's favorite restaurants, a session at an NYC salon, a $500 Kohl's gift card, $500 spending cash, and a flip cam to record and report the experience.
Industry Related Content
Celebrity Branding at NY Home Fashions Market