Frette Opens Beverly Hills Flagship
Home & Textiles Today Staff -- Home Textiles Today, July 7, 2011
Luxury linens house Frette has opened a 1,300- square-foot boutique at 445 Rodeo Drive.
"Our Beverly Hills Flagship boutique represents a significant strategic step toward the enhanced positioning of the brand. While maintaining our ‘bed-centric' origins, we are aggressively evolving into a more complete experience, offering many more products to address our customers' living occasions," the company said in a statement.