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Frette Opens Beverly Hills Flagship

Luxury linens house Frette has opened a 1,300- square-foot boutique at 445 Rodeo Drive.
     "Our Beverly Hills Flagship boutique represents a significant strategic step toward the enhanced positioning of the brand. While maintaining our ‘bed-centric' origins, we are aggressively evolving into a more complete experience, offering many more products to address our customers' living occasions," the company said in a statement.