American Textile Company Takes Consumer-centric Approach

DUQUESNE, PA. - American Textile Company's product introductions for the New York Home Fashions Market this week were developed using consumer research to incorporate consumer trends, shopping habits and product preferences.
     The manufacturer focused on providing affordable solutions that address a variety of consumer needs in updating the basic bedding category. The changes include more stylish designs, new fabrications and innovative packaging.
     ATC has broadened the Aller-Ease Bed Bug line with new items and fabrications for a more comfortable and stylish sleeping environment, while maintaining protection from bed bugs. Bed bug travel items have also been developed as travel continues to be a key area in the spread of infestations.
     "Understanding the consumer, her shopping habits and what influences her purchasing decisions has become a major focus of our marketing strategy," said Mette Odom, vp of marketing for American Textile Company. "Our products provide smart, simple solutions to make her life easier and provide a healthy sleeping environment for her and her family."

Home & Textiles Today Staff | News & Commentary

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