American Textile Company Takes Consumer-centric Approach
April 7, 2011,
The manufacturer focused on providing affordable solutions that address a variety of consumer needs in updating the basic bedding category. The changes include more stylish designs, new fabrications and innovative packaging.
ATC has broadened the Aller-Ease Bed Bug line with new items and fabrications for a more comfortable and stylish sleeping environment, while maintaining protection from bed bugs. Bed bug travel items have also been developed as travel continues to be a key area in the spread of infestations.
"Understanding the consumer, her shopping habits and what influences her purchasing decisions has become a major focus of our marketing strategy," said Mette Odom, vp of marketing for American Textile Company. "Our products provide smart, simple solutions to make her life easier and provide a healthy sleeping environment for her and her family."
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See the August 2017 issue of Home & Textiles Today. In this issue, we look at the Top 50 Retailing Giants Report, plus Manufacturing: Made in the USA gaining ground; International: Portugal ramping up exports; New products: NY Now home textiles introductions; Outlook: Commentary from H&TT's editors; and Planning: Trade show calendar.