Perfect Fit steps up hospitality outreach
Marvin Lazaro -- Home Textiles Today, January 6, 2011
Charolotte, NC - Perfect Fit Industries is moving to expand its business beyond traditional big box retailers, introducing solution-based bedding products to the hospitality and healthcare industries in partnership with the Asthma and Allergy Foundation of America (AAFA).
The products include a unique bedbug protection solution, an antimicrobial technology, an odor eliminating fabric treatment and a multi-component bedding program.
Working closely with Perfect Fit institutional manager Ed Monks will be Geoff Hanff, a 22 year veteran in the hospitality/institutional industry.
"The relationships he's established via other categories such as sheets, along with his industry knowledge and our performance-based, competitively-priced products, will make us the perfect team," said Jeff Chilton, president of sales and marketing.
Industry Related Content
Celebrity Branding at NY Home Fashions Market