Safavieh, Martha expand collection for winter markets
Retail Editor 3 -- Home Textiles Today, January 4, 2011
Port Washington, NY - Safavieh's designer Martha Stewart Collection is being expanded with several new options for the upcoming Atlanta International Area Rug market and the Las Vegas Market.
The MSLO design team has created a comprehensive collection that includes hand-knotted Nepalese and Tibetan rugs, high quality hand-tufted designs made in India to replicate the expensive hand-knotted look, and dense micro-hook petit-point rugs created in China to simulate the vintage looks in fresh new colors.
Among the rugs in this new collection are: Autumn Woods, a free-flowing flower-and-vine motif evoking images of meticulous crewelwork embroidery; Chevron Leaves, which is inspired by a vintage printed paper and depicts a foliage design dramatically increased in scale to create an elegant stripe; and Colorweave Plaid, which depicts the enduring beauty of Scottish tartan fabrics but takes on a new look with Colorweave Plaid, a graphic pattern that puts a fresh spin on tradition with original color combinations and high-quality hand-tufting and comes in Sharkey gray, wrought iron navy, and cornucopia gold.
The Martha Stewart rugs will be on display during market at Safavieh's AmericasMArt showroom in suite %-A-2 and then again during the Las Vegas Market at the World Market Center in the company's space there, suite 101.
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