Surya releases fall 2010 catalog

Retail Editor 7, Don Hogsett, October 15, 2010

Calhoun, Ga. - Surya Inc. is releasing its new new "Fall 2010" product catalog to its retail customer base.

The bi-annual catalog is delivered to all active customers twice each year at no cost, the company said. It features color-accurate images of the company's more than 1,500 individual products.

For this fall's edition, Surya is introducing a "Quick Ship Program" for the company's top 200 rugs, which are guaranteed to be in stock in 5-by-8 and 8-by-11 sizes and can be shipped within 72 hours of a placed order.

The catalog features several "Display and Sampling Programs" designed to help retailers invest less in inventory and offer a wider range of products. In addition to more style and texture photos, rug specifications and details are listed with each individual rug, describing some of the elements and features that can't be seen from a photograph, such as hand-carving, viscose accents, thickness, and others.

"We want to provide our customers with tools that actually help them increase sales on the retail floor," said Satya Tiwari, president. "Our catalog has always been an effective instrument for our clients, but we feel we have taken our catalog to another level with this edition."


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