Bombay Company Enters Textiles Arena
October 12, 2010,
NEW YORK - Bombay Company takes its brand into home textiles and other home furnishings categories this month on QVC, but that's just the beginning of the rollout.
Once a retail chain with more than 450 doors and now a home decor brand, Bombay will debut its fi rst full collection at QVC. The company is also fi nalizing negotiations for a shop-in-shop with a national retailer that would debut next spring and is looking to go big in placements with major nameplates. Bombay also plans to launch a consumer website in mid-2011.
"This brand is being tiered so it can go into the mass market as well as department stores," said Wil Hollands, chief merchant of The Bombay Company and president of Hermes-Otto International USA, which is producing the line.
The line, planned as a 250- piece caption, currently includes globally-inspired furniture, tabletop, top-of-bed, embellished accessories, textiles, and gift and novelty items. Seasonal products will include holiday florals and wedding collections. Retail prices start at $7.00 and run up to $1,500 for investment furniture pieces.
Bombay Company's intellection property was acquired by Hilco Consumer Capital and Gordon Bros. Brands in 2008. The brand, which is produced under license by Hermes-Otto International USA LLC, has a new showroom here at 489 Fifth Ave.
Bombay is scheduled to debut a collection of 14 décor and accent pieces on QVC on Sept. 30. The one-hour show marks "the beginning of a relationship between the Bombay brand and the leading multimedia retailer," according to the company.
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Although the Bombay Company retail chain went out of business more than two years ago, the name still averages more than 800,000 search hits on Google per month, said Hollands.
"The foundation of where we are today is built on top of Bombay's lifestyle. On top of that, we are layering pieces that would be appropriate for Bombay Stores if we were live today," he added.
Although the home textiles piece is currently being produced by Otto's in-house design and sourcing team, the company is considering licensing out directly to home textiles suppliers.
"It's a fashion-driven category, and it can stand on its own," said Hollands.