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Shaw Joins Green Institute Launch

Executives from Shaw Industries Group joined California Governor Arnold Schwarzenegger and McDonough Braungart Design Chemistry co-founder William McDonough at Google's headquarters here last week to break ground on the Green Products Innovation Institute (GPII) – the first non-profit institute of its kind in the United States.

The institute hopes to expand the adoption of the Cradle to Cradle framework developed by McDonough and chemist Michael Braungart.

More than a decade ago, Shaw's Eco Worx carpet tile became the first Cradle to Cradle product in the flooing industry. Shaw has since expanded its environmental iniatives.

Shaw ceo Vance Bell said the company's design “has evolved to fully embrace the concepts of reverse engineering, elimination of waste, safe chemistries, and closed loop technical nutrients.”

Bell added. “In passing on the Cradle to Cradle certification and protocols to the GPII, William McDonough and MBDC (McDonough Braungart Design Chemistry) are helping us move ever closer to a safer, healthier world by making the Cradle to Cradle framework more transparent and more globally accessible to academic institutions, research organizations, governmental and non-governmental entities and, manufacturers.”

The institute will pull in leaders from industry, academia, government and local communities to create products and practices that advance environmental and human health. They will also establish metrics and a rating system for evaluating products. Those that meet the criteria will receive the Cradle to Cradle certification mark.

“The GPII is truly a groundbreaking initiative in terms of its potential to influence the entire cycle of product design, manufacture and reclamation,” said Rick Ramirez, Shaw's vp of sustainability.

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