April Comps Feel Impact of Easter Shift
May 10, 2010,
The relocation of Easter into March this year contributed to April comps falling short of their target, the Johnson Redbook reported last week.
For the final week of April, comps rose 1.7%. Department stores recorded a 0.8% comp increase, with discounters posted a gain of 2.2%.
“During the week, sales results were mixed as some retailers reported a strong finish to the week approaching Mother's Day, May 9th,” said Catlin Levis, Redbook analyst.
Best sellers included jewelry, accessories and seasonal apparel, she added. Several other categories were impacted by “unseasonably cool weather and floods in the Southeast states.” Levis said.
Redbook's initial target for May is a year-over-year gain of 3.2%.
Johnson Redbook Index
Fourth week of April, year-over-year % change
|*Including chain stores and traditional department stores
Source: Johnson Redbook Index