Soft-Tex Debuts New Brands
August 4, 2007,
Bed pillow, mattress pad and memory foam producer Soft-Tex Manufacturing is launching two new brands during market week: I-Care and Earth Care; each brand was developed to deliver specific, highly requested consumer benefits.
Earth Care will focus on eco-friendly comfort. Pillows and toppers have soy-based memory foam and natural latex. Covers incorporate organic cotton, bamboo and other natural elements. Soft-Tex president Arthur Perry said, "I am proud to introduce these two exciting brands to the industry. The marketing team behind them has done an outstanding job of product development."
Soft-Tex is showing the new lines at their 230 Fifth Avenue showroom, suite 1204.
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