Shoppers trust Ty
April 26, 2006,
Port Washington, N.Y. – When it comes to celebrity advertising, Ty Pennington is tops with consumers, according to a new study from The NPD Group.
George Foreman had the highest endorsement/ad awareness, while Martha Stewart ranked highest with consumers saying she "is in too many ads"
Celebrities who have a negative impact on purchasing, according to NPD, include Kobe Bryant, Donald Trump, Britney Spears, Paris Hilton and Anna Nicole Smith.