• Cecile Corral

Mohawk Home has Coke and a smile

Mohawk Home is the newest home textiles licensee for the well-known Coca-Cola brand, which is steadily increasing its presence within the category.

Home textiles are a natural extension for the Coca-Cola brand, Becky Anderson, North American home furnishings category manager for Coca-Cola Co., told HTT.

For Coca-Cola, Mohawk marks the brand's eighth home textiles licensing partner.

And for Mohawk, the partnership represents one of its fastest turnaround programs. Just a few short weeks after completion of the deal, Mohawk has already produced a line of woven decorative pillows and shipped them to a major discount chain's stores nationwide.

Mohawk's new Coca-Cola line includes fully coordinated collections of woven decorative pillows, throws and table linens, heat-set transfer polyester kitchen comfort mats and chromajet printed polyester rugs. A rollout of all product is expected soon, and all the product will be made domestically in Mohawk's facilities here.

The line targets major discounters and mid-tier retailers. Coca-Cola initially gave Mohawk four designs to translate on product for the launch, with more designs to come, Anderson said.

"Mohawk offers a great variety of product at a very high quality," Anderson said.

Other major home textiles licensees of the Coca-Cola brand include: Springs Industries, which for the past year has produced bath towels, rugs, shower curtains and accessories featuring at least two Coca-Cola designs; Spectrix, for bulk fabric; Park Imports, for kitchen textiles; Hilasal, for beach towels; Owen Manufacturing, for blankets and throws; Scene Weavers, for throws and pillows; and Manual Woodworkers of America, for tapestry goods.

Cecile CorralCecile Corral | Senior Product Editor, Home & Textiles Today

Cecile B. Corral has been a product editor with Home Textiles Today since late 2000. She covers the area and accent rug, kitchen textiles, table linens, beach towels, decorative bath and decorative pillow categories, as well as some retail subjects.

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HTT Cover October 2017

See the October 2017 issue of Home & Textiles Today. In this issue, we look at the Top 25 Online Retailers.  H&TT's exclusive annual ranking of the biggest online sellers of home textiles finds that while pure play etailers continue to fly, bricks & clicks are digging into omnichannel. See details!