Bardwil moves into bath
Home & Textiles Today Staff -- Home Textiles Today, September 23, 2004
NEW YORK — Longtime table linens supplier Bardwil Linens is making its foray into a new category at this fall's New York Home Textiles market — bath towels — through its extended partnership with Lenox.
For the launch, Bardwil and Lenox have created two lines of fancy solid-color towels — Eternal and Platinum. Eternal comprises 24 colorways in emperor's cotton as well as two jacquard styles in the brand's Silhouette and Seasons designs. Platinum has a cashmere-like feel and comes in 15 colors with quadruple baratto stitching.
The lines target department and specialty stores.
Bardwil is also the licensee for table linens for Lenox and its more casual sister brand, Dansk.
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