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Loftex taps Caplan for Natori launch

New York – Bill Caplan has joined Loftex USA as creative director, a new post.

Caplan, who reports to Loftex USA coo Gretchen Dale, was earlier director of merchandising for Pillowtex. Since that company’s demise, he moved to Florida where he has been a consultant.

Caplan’s primary responsibility will be the product, merchandising and in-store support for the Natori Home bath program, as well as showroom design.

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