Target to Assume full control of from Amazon

Target has laid out plans to build and manage its own platform for its e-commerce site,, and the 1,719-unit discount chain said it intends to launch it in advance of the 2011 holiday season. has been Target's strategic partner since the launch of in 2001, and the two entities extended their alliance through 2011.

“The strength of Amazon's technology and fulfillment services has been a contributing factor in's success,” said Steve Eastman, president,

But, he continued, in order for Target to deliver a customized multi-channel experience for its shoppers, “We believe it is in Target's best interest going forward to assume full control over the design and management of Target's e-commerce technology platform, fulfillment and guest services operations.”

In the meantime, Target and Amazon will continue to work together during the next two years “to optimize performance of the existing platform and fulfillment services.”

Said Sebastian Gunningham, svp of seller services for Inc.: “We are grateful to have been able to work with Target for the last eight years, and we wish Target the very best as they go forward.“

Featured Video

  • Live From New York: Fashion Comes Across the Pond

    Camera Icon More Videos

Subscribe to
Home & Textiles Today eDaily
Receive the news you need to know about the trends in the industry delivered right to your inbox.


HTT Cover October 2017

See the October 2017 issue of Home & Textiles Today. In this issue, we look at the Top 25 Online Retailers.  H&TT's exclusive annual ranking of the biggest online sellers of home textiles finds that while pure play etailers continue to fly, bricks & clicks are digging into omnichannel. See details!