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Surtex Hits Big Apple

White Plains, N.Y. — The Surtex show running May 21 to 23 at New York City's Jacob K. Javits Convention Center will also include nine educational sessions grouped into three tracks: licensing, business, and trends — as well as “A Conversation with Mary Engelbreit” breakfast and a sunset cruise.

LICENSING SERIES

The Nuts & Bolts of Licensing

May 21, 11:00 a.m.-12:30 p.m.

The fundamentals presented by Paul Brent, vice president, Paul Brent Designs, Inc., and Steve Harris, partner, Harris-Sachs LLC. Admission: $50 in advance/$60 onsite.

Licensing in Action — A Live Legal Negotiation

May 22, 11:00 a.m.-12:30 p.m.

Attorneys Leora Herrmann and Jorge Espinosa, Kliger, Peretz, Kaplan & Berlin P.L., will illustrate the terms of an art licensing agreement. Admission: $50 in advance/$60 onsite.

New Licensing Ideas for Expansion

May 23, 11:00 a.m.-12:30 p.m.

Panelists Francesca Ash, director, Total Licensing and Total Art Licensing, Julie McGovern, senior editor, LDB Interior Textiles and Carla Webb O'Connor, senior editor, HFN, will discuss new and future opportunities for licensing. Admission: $50 in advance/$60 onsite.

BUSINESS SERIES

Marketing to Get Noticed

May 21, 1:30 p.m.-3:00 p.m.

Licensing agent Linda McDonald, president, Linda McDonald Inc., and Cathy Hull, creative director, Avalanche Publishing, will discuss what they look for in an artist and in an artist's work. Admission: $50 in advance/$60 onsite.

Six Steps for a Successful E-Mail Campaign

May 22, 1:30 p.m.-3:00 p.m.

Experienced e-mail campaigner Katey Charles, president and founder, Katey Charles Communications, LLC — whose client list includes Mary Engelbreit — will discuss building and automating permission-based e-mail lists, compliance with spam laws and tracking and analyzing subscriber responses. Admission: $50 in advance/$60 onsite.

Marketing to Establish Brand Identity

May 23, 8:30 a.m.-10:00 a.m.

Carol Eldridge, president, Carol Eldridge Designs, and Tim Good, president, Looking Good Licensing, will cover tips on marketing materials, websites, cold calls and personal interviews, as well as how to best allocate dollars to gain maximum exposure. Admission: $50 in advance/$60 onsite.

From Concept to Consumer: Exploring the Realm of Digital Printing

May 23, 1:30 p.m.-2:30 p.m.

Kathleen Colussy, author and professor, The Art Institute of Fort Lauderdale, will lead the seminar, where participants also will have an opportunity to see and touch examples that illustrate the potential of this technology. Admission: $50 in advance/$60 onsite.

TRENDS SERIES

The Future of Fabric

May 21, 4:00 p.m.-5:00 p.m.

Emmanuelle Linard, director of Edelkoort, Inc., and manager of operations for Trend Union and View magazines, will explore fabric trends through eight varied themes — examining the impact science, museums, technology and nature will have on inspirational new home textiles and fashion fabrics. Color ranges for upcoming fabrics also will be a focus. Admission: $50 in advance/$60 onsite.

Lifestyle Trends for 2007

May 22, 4:00 p.m.-5:00 p.m.

Britt Bivens, director, Promostyl — the global trend company based in Paris — will examine the colors, textures, fabrics and looks for spring/summer 2007. Admission: $50 in advance/$60 onsite.

MARKET ACTIVITIES

20th Anniversary Party: “Cruise & Connect”

May 21, 6:30 p.m.-9:00 p.m.

The show will celebrate its 20th anniversary aboard the Princess with hors d'oeuvres, cocktails, a buffet dinner and dessert, plus music and views of the New York City skyline. A free shuttle also will be provided to and from the party. Admission: $65.

For information, call (914) 421-3216, email rita_malek@glmshows.com or visit www.surtex.com.

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