Eddie Bauer licenses to JLA Home
Cecile Corral -- Home Textiles Today, January 10, 2006
REDMOND, Wash. — JLA Home has signed a licensing agreement to create and distribute Eddie Bauer Home textile products for the outdoor lifestyle brand.
Scheduled to launch this fall, the products will be distributed to department stores, luxury linens catalogs and other home specialty stores. The full collection will include sheets, comforters, duvets, decorative pillows, quilts, shams, throws, window and other key products, and be shown in the JLA Home showrooms in New York and Fremont, Calif.
This deal marks the first new licensing agreement signed by Eddie Bauer since the February 2005 announcement that the company would be pursuing licensing opportunities for textiles, garden and decorative accessories rather than operating its own retail and direct divisions dedicated to home products.
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