Bobby Flay to join roster of Kohl’s exclusives    

New York – Kohl’s is extending its collaboration with Food Network to now include an exclusive collection of kitchenware and casual entertaining products with the cable TV channel’s barbeque guru, Bobby Flay, with launch set for spring 2008.

The Menomonee Falls, Wis.-based, 929-unit promotional department store chain and Food Network originally partnered in 2006 for an exclusive line of Food Network-branded products.

The new program marks two milestones – Flay’s first merchandise collection, and Food Network’s first branded line of products created with a celebrity talent.

Kitchen textiles will be part of the casual lifestyle line, which will also include cookware, dinnerware, kitchen gadgets, utensils, cutlery, kitchen electrics and barbeque tools. The brand is inspired by Flay's style in preparing meals and entertaining with Mediterranean influences, bold colors and rich textures.

To support the launch of this line, Food Network will make Flay a focal point in programming, online, events and brand extensions. "Bobby has been an important member of the Food Network family for more than 13 years. We are excited to extend our partnerships with Kohl's and Bobby Flay,” said Sergei Kuharsky, general manager, Food Network.

Home & Textiles Today Staff | News & Commentary

 Home Textiles Today is the market-leading brand covering the home and textiles markets, offering a comprehensive package of print and online products. Home & Textiles Today provides industry news, product trends and introductions, exclusive industry research, consumer data, store operations solutions, trade show news and much more.

Featured Video

  • 1200 Suppliers are Ready for You at Intertextile Shanghai

    Camera Icon More Videos

Subscribe to
Home & Textiles Today eDaily
Receive the news you need to know about the trends in the industry delivered right to your inbox.

CURRENT ISSUE

HTT August 2017

See the August 2017 issue of Home & Textiles Today. In this issue, we look at the Top 50 Retailing Giants Report, plus Manufacturing: Made in the USA gaining ground; International: Portugal ramping up exports; New products: NY Now home textiles introductions; Outlook: Commentary from H&TT's editors; and Planning: Trade show calendar.

See details!