WPS heads to the Middle East
August 26, 2004,
WEST POINT, Ga. — WestPoint Stevens Inc. is significantly expanding its brand names into Middle East retail locations via a sales and distribution agreement with American Business Development, based in Germany.
The new agreement, effective Oct. 1, strengthens global distribution of the company's brands, stated WPS, and offers brand extension to its current bed and bath home fashion assortments at retail in Oman, the United Arab Emirates, Qatar, Bahrain, Kuwait, Iraq, Jordan, Lebanon, Yemen, Saudi Arabia, Cyprus, Turkey, Greece, Egypt, Libya, Tunis, Algeria Morocco and Sudan.
Products offered will include sheets, bedding ensembles, bedding accessories, blankets, towels and bath accessories.
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