Parimatex creates brand identity division
December 23, 2005,
DAYTON, N.J. – The Parimatex Group has created a new brand identity division to be led by Melanie Wildman, a sales executive who joined the company a few months ago, and Marcia Reid, vice president of communications.
“We have had a lot of success with our Parima bedding line in higher thread count sheeting, and thought we needed to have a division to work on spreading the word about us and building our reputation,” explained Saif Ijaz, president of the Parimatex Group, which has manufacturing facilities in Faisalabad, Pakistan.
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