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Creative Bath extends Joseph Abboud license

Central Islip, N.Y. -- Creative Bath Products Inc. recently extended its licensing partnership with designer brand Joseph Abboud to add bath towels and rugs to the program.

For the past four years, the two parties have created coordinated shower curtain and bath accessories collections.

"This is a natural evolution, building a complete bath ensemble program and the Joseph Abboud bath brand within the Creative Bath family of licensed programs," said Bob Weiss, director of sales and marketing, Creative Bath.

The towels and rugs will coordinate to new collections of shower curtains and bath accessories for the August New York Home Textiles Market.

Creative Bath already offers bath towel and rug coordinates for its Echo branded collection and its own Creative Home house-branded assortments, Weiss said. This new Abboud program will comprise only fashion looks -- no solid colors, Weiss added.

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