Iconix sees new matches for Joe Boxer
August 4, 2005,
NEW YORK -- Joe Boxer, which has already branched out from its roots in underwear and hosiery into home, is not finished growing, according to executives who addressed analysts’ questions during a conference call today.
Iconix purchased Joe Boxer from the Joe Boxer Company, LLC and its affiliates in July. The brand is currently licensed exclusively to Kmart in the United States and internationally to manufacturers in Canada and Europe. Through its existing agreements with Kmart and international licensees, the Joe Boxer brand generates approximately $20 million in annual royalty income.
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