Sferra Unveils Second Season
December 20, 2004-- Home Textiles Today,
Sferra recently unveiled the second season of the National Geographic Home Collection, which was launched last year under license from the 117-year-old non-profit society.
The collection translates into contemporary terms traditional designs from throughout the world, and this season the National Geographic licensing panel selected Marrakech and South America as the locations from which to take inspiration.
“What I really saw was the overlap,” said Mary Sheilds, head of design and development for Sferra. “The Moors went to Spain, and the Spanish went to South America.”
The resulting bed collections blend elements of all.
The Marabella bed nods toward Spanish colonialism with touches of indigenous Morrocan and South American design in the details. The duvet employs a hand-made, lace-like crochet set into a ruched cotton voile base backed with percale. Suggested retail on full/queen is $340.
The base sheet, a printed horizontal tentstripe, resembles stripes and wovens from South America and Morroco. The 300-count cotton sateen sheet retails for $135 for full/queen. A secondary sheet option is a solid taupe, 200-count mercerized cotton percale with an embroidered cuff pattern taken from 13th century Spanish lace. It also retails for $135 for full/queen.
Decorative pillows include a cotton sateen quilted pillow with trapunto stitching based on a Moorish tile design, a silk embroidered pillow patterned after a Paraguayan lace-making technique; an all-over smocked cotton voile and cotton/flax duck pillow with Zardozi burnished metallic embroidery in the form of scrollwork symbol. Retails range from $90 to $165.
The Los Campos bed emphasizes the vibrant colors of rustic textiles from the Peruvian countryside. The 300-count, printed cotton duvet features a tentstripe pattern in brick and retails at $115 full/queen.
The embroidered cotton sheet features a pre-Columbian Incan motif of a bird in flight. It retails at $135 for full/queen. A heavy-weight cotton thermal blanket employs a yarn-dyed geometric design reminiscent of wovens from South America and Morocco. It retails for $180 full/queen.
Decorative pillows include a cotton/flax group employing various embroidery techniques from the Barbary Coast, a striped and embroidered pillow with hand-crocheted insets inspired by a woven Moroccan wedding veil, and two pillows using Zardozi metallic embroidery designs on cotton/flax. Retail prices range from $105 to $165.
Layering into both beds is a cotton quilt, quilted shams and a yarn-dyed, brushed cotton throw featuring a geometric design based on a 13th century Spanish tapestry. Coordinates also include a hand-made cotton cable throw inspired by the patterns of the African acacia tree.
In addition to Sferra, National Geographic Home licensees include Sphinx by Oriental Weavers for rugs, Lane Home Furnishings for furniture, Palecek for handmade dec accessories, Toyo for hand-painted accessories, Arike for flatware and glassware, Wildwood for lighting, mirrors and wall screens and iPhotoArt for prints.
Related Content By Author
Industry Related Content
More From the NY Market: It's All About Product!