Coldwater Creek restructures top management
September 27, 2002,
Sandpoint, ID — Coldwater Creek announced it has implemented a new management structure, shifting company founder and chairman Dennis Pence into the ceo spot, formerly held by Georgia Shonk-Simmons, who will retain the title of president with additional executive duties as chief merchandise officer. In addition, Shonk-Simmons will retain her seat on the board of directors.
The company said the move will allow both Pence and Shonk-Simmons to focus their individual skills and collective expertise on the goal of establishing Coldwater Creek as a major brand in women's apparel.
Shonk-Simmons joined the company as vp and director of merchandising in 1998 and was promoted to president of the catalog and retail sales division in 1999.
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