Hedaya in first-ever license
Home & Textiles Today Staff -- Home Textiles Today, April 16, 2003
Osterville, MA — Designer Claire Murray has forged a licensing partnership with Sam Hedaya Corp. to expand Murray's nature-inspired designs into a broad collection of kitchen textiles.
The partnership marks family-operated Sam Hedaya Corp.'s first licensed line.
Hedaya's Claire Murray collection will hit store shelves in the fall. The product mix includes tablecloths, napkins, kitchen towels, aprons, chair pads, table runners, pot holders and oven mitts, all of which will employ artwork from Murray's portfolio. Hedaya said that for the initial launch there will be two styles, each of which includes fully coordinated products.
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