Sears launches ads with Extreme Makeover's Pennington

HOFFMAN ESTATES, Ill. — Sears, Roebuck and Co. is launching a new ad campaign, the first of which will feature Ty Pennington of ABC's "Extreme Makeover: Home Edition."

Pennington stars in four new ads, which will be seen nationwide this week during morning programs and network season premieres, including "Everybody Loves Raymond" and "CSI: Miami." Additional ads featuring Pennington are being planned for the 2004 holiday season.

In addition to the advertising campaign, Pennington is currently involved with Sears' marketing promotions, public relations, community outreach and in-store appearances. He also is partnering with the company's product design and development team to conceive new products, which are expected to appear in Sears' stores next year.

The campaign was developed with Sears Marketing by a combined team from Ogilvy & Mather's New York and Chicago offices. A corresponding internal communications program with coordinated in-store programs is being introduced in Sears' full-line stores this week.

Home & Textiles Today Staff | News & Commentary

 Home Textiles Today is the market-leading brand covering the home and textiles markets, offering a comprehensive package of print and online products. Home & Textiles Today provides industry news, product trends and introductions, exclusive industry research, consumer data, store operations solutions, trade show news and much more.

Featured Video

  • The Countdown to the ICON Honors Continues featuring Christophe Pourny

    Camera Icon More Videos

CURRENT ISSUE

HTT digital edition

See the May 2017 issue of Home & Textiles Today. In this issue, we discuss our annual Market Basket survey, which finds higher prices and more polyester at leading retailers. See details!