Warner Bros. names gm
February 17, 2003,
Warner Bros. announced last week that Manuel Torres has been hired as the gm of the Warner Bros. Consumer Products office in Mexico.
Torres is also overseeing all facets of licensing sales, retail marketing, promotions and corresponding operational aspects in Mexico. He also manages all personnel and identifies and secures product placement opportunities, tracks license contracts and oversees the brand assurance process.
Prior to joining Warner Bros., Torres had worked for Mattel and Unilever.