New JCPenney slogan: ‘Every Day Matters’
February 13, 2007,
Plano,Texas– JCPenney said today it is launching its first-ever “overarching brand positioning” under the motto “Every Day Matters” in an integrated marketing campaign which has been developed with ad agency of record Saatchi & Saatchi.
The campaign is to have an impact on everything from lifestyle merchandising to service, in-store and online looks, and all components of marketing. As is traditional for the $18.8 billion retailer, the big ad push will start with the Academy Awards show, which airs Sunday, Feb. 25.