Waites to create extensive home line for Stein Mart

Jacksonville, FL — Stein Mart has announced that designer Raymond Waites will create an entire collection of bedding, lamps, ceramics, wall art, bath linens and other accessories for its home department.

"After several terrific years, our home area has struggled some during the first half of this year, and we believe this addition will be important as we head into the holiday season," said Gwen Manto, vice chairman and chief merchandising officer, during the company's second quarter conference call.

In addition, the retailer also said that it has ended the use of percentage-off coupons as of the last weekend in July. It had distributed them in newspaper inserts and direct mail pieces. Used to attract customers during a difficult environment, that strategy has now run its course, executives said. Instead, it is preparing for a new advertising campaign, including newspaper inserts, direct mail, radio, and, starting with six test markets next month, television advertising.

"Eliminating coupons will hurt our comps for the next couple of months," Michael Fisher, president and ceo, said. However, "re-deploying these markdown dollars into more strategic inventory management is a better and more effective strategy for a format such as ours...Despite short-term pain we believe the time is right to make this move."

Home & Textiles Today Staff | News & Commentary

 Home Textiles Today is the market-leading brand covering the home and textiles markets, offering a comprehensive package of print and online products. Home & Textiles Today provides industry news, product trends and introductions, exclusive industry research, consumer data, store operations solutions, trade show news and much more.

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HTT Cover October 2017

See the October 2017 issue of Home & Textiles Today. In this issue, we look at the Top 25 Online Retailers.  H&TT's exclusive annual ranking of the biggest online sellers of home textiles finds that while pure play etailers continue to fly, bricks & clicks are digging into omnichannel. See details!