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Cuddledown opens second outlet store

Andrea Lillo -- Home Textiles Today, December 8, 2003

Catalog retailer Cuddledown opened its second store location over the Thanksgiving weekend, with an outlet center in Kittery, ME.

Located in one of Maine's outlet meccas, the store offers a large selection of overstocked and discontinued home and sleepwear at up to 70 percent off, as well as a selection of regular-priced catalog items, such as down comforters and pillows, high-end sheets, blankets, mattress pads and sleepwear.

The company said its first weekend sales were less than anticipated, but the store saw a lot of traffic. It will be a few more months before Cuddledown gets a solid read on store performance.

Located an hour south of here, the Kittery store is 4,950 square feet, roughly half of its original store in Freeport.

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