Haywin intros subbrand Beautyrest sheets
Home & Textiles Today Staff -- Home Textiles Today, April 28, 2003
Haywin Textile Products has expanded its Simmons Beautyrest licensed line beyond fashion bedding, recently adding sub-branded sheet sets at counts ranging from 260 to 600.
"Our goal here is to deliver a hugely recognized quality brand with good pricing for the retailer and a marked perceived value for the consumer," said Charlie Schlang, director of business development.
Beautyrest Exceptionale, the top of the line, is being offered in three constructions, all of which will fit mattresses up to 20 inches deep. A 600-count solid sateen features hemstitching and will retail at $119 queen and $129 king. A 400-count sateen is available in dobby stripes, in dots or check. Also hemstitched, sets will retail at $79 queen and $89 king. Both constructions will be offered in white, ivory and pastels.
Also in Exceptionale, Haywin will offer a twill weave, 200-gram/6-ounce flannel sheet set at $39.99 queen and $49.99 king.
Beautyrest World Class sets feature 300-count solid or jacquard sateen sheets. Retails will be $59.99 queen and $69.99 king. Beautyrest Trois Places will offer a 260-count solid-color sateen at $49.99 queen and $59.99 king.