• Cecile Corral

Pier 1 Back to the Treasure Hunt

Pier 1 Imports is infusing about 2,000 new skus into its stores and changing store layouts to accommodate its customers' shopping preferences.

"Over the coming months you will see the store transform into a more departmentalized layout as opposed to lifestyle themes," said president and ceo Alex Smith at the Goldman Sachs Global Retailing Conference. "It makes for an easier shopping experience and we know that our customers prefer it."

The new goods and layouts follow the 1,109-unit specialty chain's $30 million merchandise liquidation effort. "We aggressively liquidated the modern craftsman merchandise, both in our stores and through a third party. It cost us a huge amount of money … but it was absolutely necessary, as this merchandise was just about as far as it could be from our core positioning," said Smith — noting that customers are finding the newer goods to be "more Pier 1."

Some examples include new categories such as Halloween items, bath and body goods, and toys, as well as more emphasis on some "core" departments like candles, tabletop, wicker furniture and "those famous" paper lanterns — which are making a comeback after a temporary absence.

"We're managing to recapture the treasure hunt feel and the thrill of the bazaar and the special find — all the things that make you smile," said Smith. He added that the retailer is actively seeking a new head of marketing.

Cecile CorralCecile Corral | Senior Product Editor, Home & Textiles Today

Cecile B. Corral has been a product editor with Home Textiles Today since late 2000. She covers the area and accent rug, kitchen textiles, table linens, beach towels, decorative bath and decorative pillow categories, as well as some retail subjects.

Featured Video

  • Live From New York: Fashion Comes Across the Pond

    Camera Icon More Videos

Subscribe to
Home & Textiles Today eDaily
Receive the news you need to know about the trends in the industry delivered right to your inbox.


HTT Cover October 2017

See the October 2017 issue of Home & Textiles Today. In this issue, we look at the Top 25 Online Retailers.  H&TT's exclusive annual ranking of the biggest online sellers of home textiles finds that while pure play etailers continue to fly, bricks & clicks are digging into omnichannel. See details!