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HGTV licensing project moves forward

New York – HGTV has contracted with branding firm Graj + Gustavsen as part of its effort to create a strategic brand extension into licensed home and garden products.

As part of this agreement, G+G will work closely with HGTV and The Beanstalk Group, HGTV’s licensing agency, to extend the HGTV on-air and online brand. G+G will be responsible for laying out the brand’s aesthetic framework and brand platform as well as conceptualizing the overall brand design, packaging and style guide.

 “The company’s strong brand identity and name recognition easily translate to tangible, unique home and style solutions,” said Simon Graj, founding partner of G+G.

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