Sears' Black Friday sweepstakes exclusive to Facebook users
Lisa Casinger -- Home Textiles Today, November 18, 2009
Hoffman Estates, Ill. – Sears has launched a contest on Facebook that will award $500 gift cards as well as a chance for 25 VIP winners to shop for Black Friday specials ahead of the general public.
"Facebook is a natural way for us to reach our loyal customers and 'fans' to reward them with an exclusive opportunity and fun way to shop and take advantage of Sears Black Friday Deals," said Don Hamblen, Sears' chief marketing officer.
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