Same-Store Sales Slightly Below Plan
March 14, 2005,
Chilled out by some weather-related softness as the week got off to a start, same-store retail sales came in slightly beneath expectations during the first week of March, rising 3.7 percent, and just missing a targeted gain of 3.8 percent, the Johnson Redbook Index reported.
“The first week was somewhat mixed,” said Redbook Analyst Catlin Levis. “The week opened softly for several merchants before firming in the final days. Our model ended the period slightly below plan overall.”
Levis commented, “Certain retailers said that business was hampered in the East Coast and parts of the Midwest by inclement weather, reducing traffic and suppressing demand for spring goods. The discounters were led by food and household supplies, although some reported strength in bigger-ticket discretionary goods, such as electronics.”
Looking ahead, said Levis, March contains two holiday sales events, St. Patrick's Day and Easter. In something of a skewing effect, the Easter weekend falls two weeks earlier than it did last year, Levis noted. “This will inflate March's year-over-year growth rate. To counter the distortion, retailers recommend averaging both March and April's comps for comparison purposes.”
Johnson Redbook Index
First week of March
|*Including chain stores and traditional department stores.
Source: Johnson Redbook Index