Marino joins the Sleep Innovations team

West Long Branch, N.J. — Legendary NFL quarterback Dan Marino has signed with Sleep Innovations to produce a line of co-branded memory foam mattresses, pillows, mattress toppers, travel pillows and slippers.

The collection will debut during the upcoming New York Home Textiles Market at the Sleep Innovations showroom, and Marino will be on hand for several days to launch the effort.

Sleep Innovations will position the line at the top level of its product range, with the mattress serving as the flagship item in the collection, according to David Fuchs, senior vice president, sales.

"As far as we know, this is the first time any athlete has done a soft home product," Fuchs said, adding that Marino's weekly exposure on cable and network sports programs should give the brand exposure beyond the typical female domestics customer.

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HTT Current issue for September 2017

See the September 2017 issue of Home & Textiles Today. In this issue, we look at the Attack of the Killer Third Tier: Monster off-pricers are climbing to the top of the food chain, plus New Products: 40 pages of new products debuting at the New York Home Fashions Market; Home Stores: TJX unveils first U.S. HomeSense store; Clicks to Bricks: Boll & Branch moves from digital to physical retailing; and much more... See details!