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Wearbest Takes Bella-Dura into Window Fabrics

Wearbest Sil-Tex Mills will launch its first window coverings fabrics made from its proprietary Bella-Dura yarns this summer.

This major addition to its Bella-Dura Classic and Bella-Dura Chenille collections will include a variety of fabric constructions from semi-sheers to textures and jacquards, said Irwin Gasner, president.

The proprietary olefin yarn, developed with American Fibers and Yarns, has a 1500 hours UV rating, is inherently flame retardant and stain resistant and is bleach cleanable, Gasner noted. All these performance elements are built into the fiber, he explained.

The window coverings fabrics will be distributed primarily through decorative jobbers with collections of the fabrics rather than items, Gasner said. Current Bella-Dura goods are available in about 60 colors. Prices range from $9.95 to the mid $20s.