F. Schumacher to merge lines under Schumacher brand
October 31, 2006,
New York – Luxury fabric supplier F. Schumacher & Co. will merge its Decorators Walk, Greeff, and Schumacher brands and reposition these brands' product offerings exclusively under Schumacher, company executives announced today.
"This move is designed to capitalize on the strength of our flagship brand and create a selection and buying experience that is easier and more productive for our clients," said president and general manager Corinne Kevorkian.
Beginning now and continuing through 2007, showrooms will be remerchandised to make it easier for designers to select by category.All designs - existing and in development - will be positioned as part of the Schumacher brand.
"This is an exciting time for Schumacher and for the interior design industry, and we are confident that this strategy creates a critical mass of designs and collections under the Schumacher brand," said Gerald Puschel, ceo of F. Schumacher & Co.