Lillian Vernon appoints Shapiro president

RYE, N.Y. — Lillian Vernon Corp., the catalog and online retailer, has appointed Jonathan Shapiro as president. He will be responsible for growing the catalog and Internet businesses, extending the Lillian Vernon brand, and developing new business.

The move comes two weeks after Ripplewood Holdings and ZelnickMedia — both of which bought Lillian Vernon last July — announced they had acquired Time Life Inc., the global music and video direct-marketing subsidiary of Time Inc. Direct Holdings Worldwide was then formed to be the parent company of Lillian Vernon and Time Life Inc. Strauss Zelnick became chairman and CEO of the new entity, with ZelnickMedia responsible for the day-to-day management of the company.

For the past year, Shapiro had been working with ZelnickMedia and Lillian Vernon as a management consultant. Prior to Lillian Vernon, Shapiro held senior management positions as McKinsey & Company, a global management consulting firm, and DoubleClick, an Internet marketing firm.

"Jonathan has demonstrated his leadership, vision, talent and drive," said Zelnick. "He understands the changing nature of direct marketing and will be a welcome addition to our management team."

Shapiro replaces Kevin Green, who was president of Lillian Vernon until last July, when he was made chief marketing officer.

Home & Textiles Today Staff | News & Commentary

 Home Textiles Today is the market-leading brand covering the home and textiles markets, offering a comprehensive package of print and online products. Home & Textiles Today provides industry news, product trends and introductions, exclusive industry research, consumer data, store operations solutions, trade show news and much more.

Featured Video

  • Live From New York: Fashion Comes Across the Pond

    Camera Icon More Videos

Subscribe to
Home & Textiles Today eDaily
Receive the news you need to know about the trends in the industry delivered right to your inbox.


HTT Cover October 2017

See the October 2017 issue of Home & Textiles Today. In this issue, we look at the Top 25 Online Retailers.  H&TT's exclusive annual ranking of the biggest online sellers of home textiles finds that while pure play etailers continue to fly, bricks & clicks are digging into omnichannel. See details!